#BSB25Project : A Fan Project To Celebrate The Backstreet Boys’ 25th Anniversary

by | Aug 21, 2017 | #BSB25, Project | 3 comments

As a fandom, we are coming together to do something special for the five men who have touched our hearts for almost 25 years.

Since 1993, Kevin, Howie, Brian, AJ and Nick have been showing EVERYBODY how to rock their body and have truly become a LARGER THAN LIFE piece of who we are. How do we celebrate a band that has given us some of the best memories, some of the best friends, and the soundtrack to the past two and a half decades of our lives?

There is NOTHING we can do that can touch what the Backstreet Boys have done for and have meant to us. There aren’t enough words and there isn’t enough time in the world. What we can do though, is band together to publish a FULL PAGE AD from us to them to thank them for everything and to celebrate the accomplishment of 25 years together as a group, defying the odds and the music industry every day.

So, here’s what we’re going to do…

  • What Do You Mean By “We”?

All of us. Every single fan is invited to take part in this project because, young or old, if you’re reading this, every single one of us has been affected by the Backstreet Boys at one point in time. No one is taking credit for this project because it will literally be a group effort.

  • What Is It?

A full page ad in Billboard magazine for April 2018 – the month that BSB will celebrate their 25th anniversary. This magazine is not only read by music fans, but some of the most powerful people in the music industry, reaching nearly 150k readers. You can also access the full magazine on the Billboard app every month.

  • How Do We Get Involved?

We have set up a GoFundMe page to raise money for this project. Placing the ad will cost $5500, but because GoFundMe takes 7.9% (the lowest of crowdfunding sites), we have set the goal for $5900.

If you wish to donate, feel free. Any money over the goal will be donated to a charity in the Backstreet Boys’ name. We will update on this once we get there.

  • What’s This Ad Going To Look Like?

That is also something that has yet to be decided and that we would also like to be a group effort.

In past years, NKOTB fans and 1D fans have run their own ads for their bands, celebrating album releases. The photos of their ads are below.

We’d like to keep it simple and powerful, as these two have done, without copying obviously. Obviously, we are in the very early stages of planning and want to do something that the majority of fans can agree on.

If you have an idea or something you’d like to contribute for consideration, please send it our way to [email protected]. Please know that if you send something in and we end up not using it, it’s not personal! Also, because of space restraint, time, and wanting everyone to feel included, we will not be using every contributor’s name or photo.

Below is something we came up with to jump start people who would like to suggest a look for the ad. Feel free with add design, play with the font, etc. You do not HAVE to use these words, but we’re thinking something along these lines. [If you want this in Word form to copy + paste, email us]


We will do everything we can to make sure that all fans are somehow involved in every step of the way! While we will post updates here, we will also be posting on the BSB FC as well as working with other fan sites. Follow updates by searching the #BSB25Project hashtag on social media.

  • Oh No! I Can’t Afford To Contribute!

That’s okay! A large part of this is spreading the word to get the campaign funded. Any post is a big help. Plus, if you have any idea or can artistic talent to donate to the ad itself for consideration, that’s also appreciated.

Putting 25 years of love and gratitude onto one page might be hard, but there’s nothing the Backstreet Army won’t try for our Boys! Let’s do this.

Along with our site, this is also posted on The Darkside of the Backstreet, What’s Happens on the Backstreet and Kaos Online.

Questions / Concerns / Suggestions? Send an email to [email protected]


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We are a group of women who love and support the Backstreet Boys. We are professionals in various aspects of business with backgrounds in marketing, journalism, writing, and psychology. 


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